Northpointe Drops Northern Kentucky Engineering dba Effective May 1, 2007, Northpointe, LLC ceased the use of its dba “Northern Kentucky Engineering” (or “NKE”) and will begin promoting the business under its own brand name. Northpointe acquired the assets of Northern Kentucky Engineering in March, 2005 and had continued to do business under the now discontinued name. There is no change in ownership or management of the company associated with this action, and the company address and contact information remains the same.
Under Northpointe ownership, the company and its customers have recognized benefits from significant investments in new CNC and fabrication equipment, new software platforms/processes for engineering design, business systems, and a new IT network infrastructure. According to John Paselsky, Northpointe’s Owner/President, “We concluded that the best way to communicate our new benefits and capabilities to our customer base was to associate them with a new brand. We look forward to growing our business relationship with our customers and exploring new ways to serve their needs.” |